J&J Transportation was in need of a more search engine friendly website. When ternstyle was approached to assess J&J’s existing website, the site was lacking in a few key areas. The homepage featured very little content; which means the page a search engine indexes the most offered few keywords by which search engines could index the site. The site also had no location specific content which is imperative for a business that operates locationally.
The first step in the solution was to redesign the homepage. The implementation of rotating content, a vehicle slider and clearly defined funnel processes for various services J&J provides fills out the page with a plethora of keyword laden content. Secondarily, the content of the site was expanded to include location specific information as well as a blog to allow J&J to continue to expand the site’s content.