Ternstyle

America's Great Outdoors Initiative

The America’s Great Outdoors Initiative was established by President Obama in April at a White House Conference to develop a 21st Century conservation and recreation agenda and to reconnect Americans, especially children, to nature. In August of 2010 a web based campaign was launched to aid in the collection of comments from people all across the country. The comments are intentioned to let our administration know that Americans overwhelmingly support protecting America’s great outdoors.

Ternstyle was contacted by Element Media (a local Lehigh Valley based web development firm) to do the programming for the multiple landing pages and forms through which the campaign would be collecting the user generated comments. As well, a Facebook application needed to be designed and implemented to collect comments through the campaign’s standard social networking channels.

Once a user completes a form and submits their comment all the information is sent and integrated with an online campaign management solution called Salsa and various emails are triggered and sent through Salsa’s tools to institutions including the White House and the Department of the Interior.

Ternstyle had five days to deliver on this contract and did so effectively.