Sacred Heart Senior Living, the premier senior living community of the Lehigh Valley, offers supportive services with the intention of enhancing an individualâ€™s life, as well as promoting dignity, independence and wellness. Sacred Heart approached Ternstyle with the goal of enhancing their web presence by combining their multiple domains and services into one intuitive, visually pleasing and functional website.
Initially, Sacred Heart was split into multiple domains with no clear funnel processes and an endless loop moving you through the distinctively themed domains. Internal staff had limited tools available to them for managing their sites and in terms of the overall usability, it was difficult for new comers to each site to know what they should do once they arrived.
After assessment of the tools in place, a few months of analytics data and an understanding of Sacred Heart’s primary goals (namely direct contact from a user either through the site or by phone) Ternstyle devised a homepage layout and subsequent page layout that easily from every corner of the website funneled users to contact information (including an on site contact form) and to information respective to Sacred Heart Senior Living’s two locations; Saucon Valley and Northampton. With intuitive multi-tiered navigation that knows where you are on the site and a sidebar that follows you as you browse the site, the primary goals of the site are forefront at all times.
Sacred Heart’s site is managed using the open source software WordPress ™ which allows administrators to create and manipulate content, add pictures, documents and more.Â Ternstyle also implemented our proprietary calendaring software ternCal â„¢ adapted for WordPress ™. ternCal allows administrators of the website to create events just as they would any other content in WordPress ™ which is stored and viewable in a month-at-a-glance, week-at-a-glance or day-at-a-glance AJAX calendar. The calendar overlays any page being viewed and allows you to move forward and backward in your view to see past or future events.
A Facebook fan page was set up and configured as well to further the connectivity of the staff and residents and to further expand the searchability of the organization for prospective customers.