So a friend shared this with me today:
It is my contention that we cannot whittle down the principles of web presence simply to an end result. Although more followers is the goal, do we not wish for our followers to have some concern for what they’re following. The purpose of social networking campaigns is to reach more people but when did this process become so diluted that we stopped caring about the content we’re asking our followers to relate to? Holding followship (fellowship) hostage may be a means to an end but stands to alienate followers as soon as they’ve clicked “follow”. This “blackmail” style web presence building is like saying, “I’ll scratch your itch if you scratch mine.” But are we simply relieving a short term itch and ignoring the rash that causes it?